The World was in need of a new approach towards T-shirt statements. Therefore KURT PRYNNE entered the game.
KURT PRYNNE is a name created conjuring KURT HILLER, the administrator of first Sexual Science institute in 1930, who held onto his ideals, even in the face of fear on his way to a concentration camp and ESTHER PRYNNE, a historical female figure, who was publicly shamed for adultery and yet wore her stamp of shame fearlessly for the rest of her life.
Nowadays, KURT is the kind of guy, who wears his T-shirt to repel a socially-attached shame, fear and stigma of what he is. Being very good at insulting in a politically correct way, he encourages to accept you dark side and remains the alter-ego of a friend we all need.
It all started with a simple conversation in one of the well known clubs in Berlin. Making fun of personal life experiences, being constantly asked uncomfortable questions and appearing in inconvenient party situations, the creators used all the sarcasm they could find to help themselves and others make a strong, visible statement. For those times, when you simply don't want to answer dumb questions with a smile. For when you feel lower than the ground and need to pick yourself up. For when you despise following the crowd and would rather stay forever alone.
Thus a personality that is fearless, cynical, supportive and fun was created. And it landed on a T-shirt.